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The web site startwhereyouarevtpro.org states the following, "Every high school senior should file a FAFSA." We noticed that the webpage said " Check out our financial aid online presentations! Students can REGISTER NOW for College Pathways 2015! Welcome to Vermonts Career Gateway." It also said " As educators and counseling professionals, you know how challenging it can be to bring career planning into your work with students and clients. Theres a lot of information out there, and it can be tough to find exactly what youre looking for in the short time you have to find it." The header had VSAC as the highest ranking optimized keyword. This keyword is followed by Vermont Student Assistance Corporation, VT Student Assistance Corporation, and Start Where You Are which isn't as urgent as VSAC. The other words startwhereyouarevtpro.org used was Start Where You Are VT. Start Where You Are Vermont is included but will not be seen by search parsers.